We sent this survey out to around 60 people aged 17-20 as this was our target audience age. The out come of our survey gave us not only feedback about our genre but constructive feedback about our film, for example a few people said they wanted to " see more emotion and action" so we took this on board and included a couple of extra shots that had our protagonist feeling vulnerable and angry.
over half of the people surveyed said they do like hybrid genre films, as it makes the film more intriguing and thrilling. We took this feedback on board and decide to make our main genre drama but with aspects of sub genres such as psychological and social realism, as this is what our audience liked so we want to try and suit their expectations.
A very important question we asked in our survey was ' do you prefer a male or female protagonist' and over 70% said they preferred a male, therefore we took on this opinion and decided to use a male as our main character as we felt it would meet audience expectations better and therefore make more people want to watch our film trailer.
Secondary Research:
In order to gain an audiences expectation of drama films, we looked at a range of iconic films of this genre, and read the critic reviews and ratings to see what the audience liked and disliked about the film. We then took these views and incorporated what they were looking for in a drama and used these ideas as a foundation for what we wanted to include in our drama based film trailer.
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